Introduction

With a vision to train students in advanced technologies like Artificial Intelligence, Machine Learning, Augmented and Virtual Reality, cloud computing and more, Tech Olympiad is a team of experienced Silicon Valley professionals who provide professional guidance and direct the efforts of efforts and direction. This paves the way for the students to adapt to these new realities from a young age. Tech Olympiad primarily conducts exams that any student can enrol for to test their proficiency in computing technologies of today.

The Challenge

Tech Olympiad wanted to raise awareness about their online exams and bring in more student enrollment. Considering the importance of acquiring knowledge of this new-age tech, Tech Olympiad wants to raise awareness around their online tests within a deadline. This is because the Tech Olympiad is an international foundation that conducts exams on one data worldwide. To spread awareness in India, Tech Olympiad decided to take the digital route.

Solution

After understanding Tech Olympiad’s current branding situations, its mission and vision statements, its target audience, and analyzing how other widespread Olympiad’s spread awareness, we conducted an audit of their current online branding and presence. Understanding their urgency, we suggested them to social media lead generation forms to bring in more awareness and enrollments. Leveraging Facebook Ads, we ran lead generation campaigns to expand Tech Olympiad’s online outreach. By leveraging Facebook Ad’s detailed targeting feature, we ran lead generation campaigns by targeting different audiences like parents and students.

The following were the services that we executed for them -

Research and development of the Olympiad’s spectrum.
Website landing page optimization for proper CTA executions.
Facebook Advertising for detailed targeting and more leads.
Managing budget spends and executing lead generation campaigns on social media.

Results

By running lead generation campaigns on social media and monitoring budget and results frequently, Tech Olympiad received 2000 conversions with more than 5000 additional enquiries. In just two to three months, the number of enrollments for the Olympiad grew manifolds. By running paid campaigns dominantly on Facebook, we resulted in a 25 times rise in conversions and simultaneous online branding.