Introduction

Sanyasi Ayurveda is a 70 years old Ayurvedic medicines clinic in India. It is also regarded as one of the finest and the oldest Ayurvedic clinics. Established by the efforts of the Sanyasi Ved Ji back in 1947, they aimed to treat the needy and poor patients with safe and effective Ayurvedic medicines. Sanyasi Ved Ji is famous for practising Yoga and Ayurveda. Apart from providing online deliveries for Ayurvedic medicines, they also offer free doctor consultation, 24x7 customer support, and free shipping.

The Challenge

Owing to the digital revolution that is taking the world by storm, Sanyasi Ayurveda also wanted to take their business online to leverage its potential and audience targeting options. However, the keywords and objective for which they wanted to be visible in the search results were already dominated by other relevant medicinal companies. As a result, their initial online marketing activities were not yielding any good results. They were nowhere to be found in the first two pages of the search results. As a result, even though they were online, they were still unable to build a rapport with their online customers.

Solution

To help Sanyasi Ayurveda with their online search visibility, the initial step that we took was to audit their website and their current online marketing efforts to find out the areas that required the most attention. Next, we also observed what their immediate competitors are doing to beat the search competition. Next, we worked on their keyword research analysis and finally laid down an SEO strategy which was specific to their business goals. Based on these keywords, we fine-tuned their on-page content and worked on building a solid backlinking profile.

Here is everything that we did for them -

Initial website audit
Competitive and industry research
Audience buyer’s persona research
Keyword research and analysis
Website optimization
On-Page and Off-Page SEO
Optimizing their backlink strategy

Results

As a result of revamping their website’s SEO strategy, in just two months, we were able to boost their website traffic by an increase of 150%. As a result, their number of enquiries also increased by a whopping 300%. This way, their search engine position also grew, and they were now ranking on the first page of the search results for their primary keywords - best clinic in India, best clinic in India, best clinic in Delhi, best medicine for weight gain, best ayurvedic medicine, best herbal medicine, best ayurvedic treatment and more.