Pro Case Study

Introduction

Pro Premium is an interesting and new brand growing and gaining popularity among the youth of India making a strong retail presence providing a premium quality of shoe care products. Pro Premium is currently present in 1500 stores, hypermarkets, shoe chains across India and South Asian countries. Pro Premium has European collaborations to source raw material for production.

The Challenge

When the company name was being searched via search engines like google the company website was showing up on the second page of search results. The company was facing major problems with Online Reputation Management.

Solution

The client wanted to attract more traffic to the website and increase the lead generation rate.

The following milestones were assorted to cater the demands of the client.

  • Manage first page ranking on google search
  • Improve on-page optimization
  • Promote website and manage off-page SEO
  • Increase lead generation through SEO.

Strategy and Tactics

An overhaul modification of the website was done by introducing more relevant meta-tags and title tags, thus improving the context and content of the company website resulting in a higher ranking on the search engines.

The website was edited with the best SEO based practices, a set of relevant keywords (10-12 approx) were brainstormed and used throughout the website so as to appear in the initial search results. This provided the page with a fresh feel and inherently contributed towards lead generation.

Enriching the content and context of the website is important to give relevant info to the customers but going beyond the website design and improving the ranking on the search engines is also important, the process involved with architecting advertisements and link building through other websites.

Searching yourself online and finding irrelevant content represents online presence, we took care of the content and quality of posts through a bundle of ORM practices on social media and the main website to present more relevant data on web searches.

Services Used

The Results

  • Increase in Traffic

    500%

    1. Increased lead generation.

  • Increase in Conversion Rates

    50%

    1. Website appeared in the initial search results.

  • Increase in Sales Pipeline

    25%

    2. Customer reviewed with receiving relevant information and fluent mapping of the website.

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