Introduction

Noida Green Beauty Farms is a luxury farm property in sector 135 Greater Noida that offers a peaceful stay away from the city’s hustle and bustle. Green Beauty Farms promises something for every age group. The state of the art facilities and luxurious stay offers a fun-filled kids play area, modern clubhouse, multi-cuisine restaurant, infinity pool and more. This makes this farmhouse the best choice for going on a quick getaway away from pollution and daily life.

The Challenge

With its beautiful and attractive offerings, Green Beauty Farms wanted to spread awareness and attract yearly footfall to the resort. However, considering the level of online competition, the brand found it rather difficult to establish its strong search presence. In the travel and hospitality industry, the first reflex that the customers have is to search the property on Google. Customers’ trust is directly linked to how the property is listed on the web. This said the Green Beauty Farms needed to have a substantial presence on the search engine.

Solution

As a result, the first and foremost thing we suggested to them was SEO (Search Engine Optimization). Initially, we conducted competitive research to understand what the competitors are doing to maintain their ranking in the search results. Next, we did a keyword search and laid down a strategic SEO plan customized to suit the clients’ specific needs. This was followed by creating a user-friendly landing page, optimizing their current website according to SEO best practices, and building a reliable, proper authority backlink profile.

Here is everything that we did for them -

Technical SEO Website Audit
Search Competitors’ Research
Industry research, competitive analysis, and understanding audience demographics.
Keyword research and analysis
Website content optimization
Backlinking activities
On-Page and Off-Page SEO

Results

After just three months of executing the Search Engine Optimization (SEO) process, Green Beauty Farms saw an improvement in their search engine rankings in local search in the local search near Noida, Ghaziabad, and Delhi area. By continually monitoring their website performance, we also noted that their website experienced a 300 per cent increase in traffic and a 99 per cent increase in the number of enquiries.