Social Media Post Tips To Elevate Your Marketing Strategy

The algorithms for various social media continue to change and it’s very difficult to figure out.

It’s always going to be about good content that attracts people and they’re bound to engage with the same and yet while the content is quite good it’s important to know which social media platform to post it on, what should be the length of the content, what should be the type or format of the content or even what time of the day to post it on.

Here's a few simple tricks and easy rules one can follow in terms of posting on various social media platforms like Facebook, Twitter, Instagram, LinkedIn or even on YouTube.

7 hints to make amazing social media posts

1. Create your content mindfully for different social media platforms

Every social media platform offers different options for presenting your content. Social platforms not just contrast in the quantity of characters, picture configurations and sizes they accommodate your posts. Also, communities connect differently with content and post formats.

The better you know your target audience and know the manner they are engaging on each social platform, the better you can address them. Create the content for your posts to fit each social media platform and audience.

Make a monthly strategy to update your post on different days and decide the time to update all the platforms. Networks and communities have specific busy hours for traffic and engagement. You can also share your post in relevant groups and communities on Facebook and LinkedIn but share them on different days and times and use different custom messages to each group and audience.

Make sure to observe and follow the community rules of each group and  just offer the content that will help the audience of the respective group.

2. Share the valuable content

Try not to post everything all over the place. Just offer quality content that will help the crowd of the separate social media platforms. Share content that attracts the interests of your main target audience.

Provide the content to make your audience's lives easier and simple. Share content that your audience considers you as a helpful asset for valuable information.

The WordPress plugin, Easy Blog Ideas and the content marketing tool Buzzsumo are some tools to assist you with distinguishing top-performing content on different platforms of social media.

3. Create different visuals along with your content

Content with relevant images, graphics, gif, infographic or videos gets more views than content without graphics or videos. Graphics will increase click-through-rates (CTR) about 47 %. Infographics grow 12 % more traffic, and 200% more shares than posts without images or videos.

Make multiple visuals for your content, such as photos, images, infographics, gifs, and videos. If you are in starting stage, here are some tools to help to create graphics, videos, infographic etc. for your social media posts:

• Canva assists you with making visuals and infographics very quick and simple. It offers a huge variety of templates, layouts, photos and icons you can use to create professional-looking images.
• Pixabay, Pexels or Unsplash offer a tremendous stock of photographs you could use for your Canva designs.
• Movely and iSpring Free Cam empower you to make animated videos.
• With the Internet Marketing Ninjas Tool you can resize your pictures for every social media platform without any problem.

4. Use hashtags wisely

Hashtags are fundamental parameters for connecting your posts with trending discussions or transforming your social media posts into searchable content. Although, hashtags don’t work equally well for all the social media platforms. They work admirably for Twitter and Instagram, but they perform less on LinkedIn and Facebook. Additionally, the character and number of hashtags work differently for all the platforms.
 
For example, Tweets using more than two hashtags see a huge drop in engagement. While on Instagram, the more hashtags you use, the more engagement you see.

Using mismatched hashtags just for getting attention, will not help you because people easily get annoyed if they don’t find what they are looking for. Also, avoid over-tagging a single post or adding them to every word because this practice will make your post illegible. Try out Hashtagify search for popular hashtags on Twitter and Top-Hashtags for Instagram.

5. Use the power of emojis for your text content

Emojis work for private chats as well as it can be utilized for corporate communication to connect with your audiences. Emojis give a worldwide narrating language and can support brand building if applied accurately. Emojis in a Facebook post can prompt more likes,  more comments, and more shares.

Ensure your emojis seem OK to supplement your message. Try not to get on board with the emojis fleeting trend just to have them. There are countless emojis around and some of them can be handily misjudged. Just use those emojis that will be perceived by your audience. Continuously make sure the purpose is clear.
 
6. Select the right post format for your posts

The social media post format can have a different impact on the performance of your post, depending on your content and audience. LinkedIn, Facebook and Twitter allow us two general post formats to update the platform-

• Link post format and
• Image post format.

Whenever you share a link post, the preview will display and share your highlighted image as characterized in the meta tags of your post. When you share content that consists of multiple visuals, like a blog post with statistics and infographics, or a tutorial with multiple screenshots, then, at that point try image post format for your visuals.
 
Sometimes, image posts work much better for engagement than link posts, so evaluate both formats and examine your outcome. Choosing different post formats will get your content in front of more eyeballs and extend the lifetime of your content.

Check and try out Blog2Social for selecting different post formats for sharing, customizing, and scheduling your social media posts across various social media platforms and accounts.

7. Select the best times to update each social media platform

Whenever you post on social media, only a negligible part of your followers will actually see your post. Your reach also relies on the level of activity in your community at the time you publish your post. Make a time to hit the rush hours of each platform and the best time to post for maximum visibility on each social media platform. While Twitter is occupied throughout the day, other networks such as Facebook, Instagram, and Pinterest are particularly crowded during the afternoon or in the evening.

LinkedIn is generally visited during the morning hours when most people are headed to work and in the early evening just before they leave the workplace.

So, before you set up your social media posting schedule, investigate the best times for each platform.

Conclusion

Cross-promoting rather than cross-posting your content across multiple social media platforms will help you to get more reach and engagement for your posts. Cross-posting  means posting the very same content across multiple social networks whereas cross-promotion means getting the same content to all of your networks with a slight difference in approach.

If you care about your followers, you should invest the extra time to deliver your message to not only the platform you’re posting to but your specific audience too.