Introduction

Established in 1994, Atlanta Systems Pvt Ltd is a growing IoT products & solutions company based in New Delhi. They offer long-term value for their Industry-4.0 partners, ensuring them global success and acceptance. Their domain expertise lies in telematics that offers OEM/ODM services.

Their most sought after product Trackofy is already a success in the market. Trackofy is an IoT device that helps the user track their moving vehicle conveniently. The user has to insert the device in the car and install the Trackofy app on the mobile device to receive automatic information about the vehicle's speed, health, and performance.

The Challenge

Given the domain expertise of the company, it was extremely important for them to be visible in the top ten results in the search engine. However, given the competition and the fast-moving pace of the technological advancement, Atlanta Systems initially did not make it to the first page of the results.
Also, they wanted to spread awareness about their IoT based product, Trackofy.

Solution

Based on their business objectives, the first solution that we offered to them was to do SEO of their website. This way, their website would rank in the top ten search results in the search engine, establishing them as a well-known, reputed company online. For SEO, we started with auditing their website and making necessary adjustments to it to make it SEO ready. Next, we did a competitor analysis to observe what strategies their counterparts are using for their web presence. Based on our observations and their company objectives, we worked on their on-page and off-page aspects by creating a solid backlink structure.

For their IoT based product Trackofy, we suggested they first take the route of organic social media marketing before investing bucks into paid marketing. This was because unlike the popular belief, paid advertisement is not just about running ads and bringing in leads. For ad campaigns to be successful, there has to be a solid social media profile before with good substance so that it is perceived as a running, successful brand. And therefore, our social media team began to work on their organic social media presence by creating accounts on popular channels like Facebook, Instagram, and LinkedIn for starters.

Results

As a result of our fluent SEO strategies, we were able to increase Atlanta System's website traffic by a straight-up 150%! In just three months of commencing the SEO process, Atlanta System's company website began to make it to the first page of the search results for its major set of keywords like IOT Company in Delhi, IoT Solution Delhi, IoT Products Supplier and many other secondary and long-tail keywords.

In just a month of our SMM efforts that involved creating a social media content calendar, conceptualizing and designing social media creatives, and posting them on different platforms, their product Trackofy's organic customer engagement grew manifolds.